ABOUT CRATIO

Built in India For India's sales teams.

Since 2011, we've been building CRM that fits how Indian teams actually sell — not how Western textbooks say they should.

The Cratio team outdoors — Indian CRM software company building Lead Engagement CRM for SMB sales teams

15+

Years in CRM

1,000+

Customers

1,00,000+

Sales users

2011

Founded

OUR STORY

We started because we couldn't find what we needed.

Cratio Software was founded in Chennai in 2011. The first few years were spent building general-purpose CRM — we were good at it, but something felt off.

In 2013, working closely with real estate brokers and education institutes across India, we hit the same wall every time. Leads came from IndiaMART, JustDial, and 99acres. Calls happened on SIM cards, not VoIP. Follow-ups happened on WhatsApp. None of the CRMs we evaluated — Indian or global — handled any of this natively.

So we stopped adapting foreign tools and built one from the ground up, for Indian sales reality. Today, 1,000+ companies use Cratio to capture every lead, track every call, and close deals on WhatsApp — without stitching three tools together.

2011

Cratio Software founded in Chennai.

2013

Pivoted to India-first CRM after seeing how local SMBs actually sell.

Today

1,000+ customers. 50-person team. Bootstrapped. Still Chennai.

Why India needed its own CRM

We didn't translate a Western CRM. We built one for how India sells.

Leads come from portals

IndiaMART, JustDial, 99acres, MagicBricks, Housing, TradeIndia — not email forms or LinkedIn campaigns.

Conversations happen on WhatsApp

Every follow-up, negotiation, and document share — your customers are already there. So is Cratio.

Calls happen on SIM

Your telecallers use SIM cards, not VoIP dialers. Mobile call tracking had to be native, not bolted on.

What drives us

Purpose-built for India.
Built to last.

Mission

One platform for every Indian sales team.

Give every Indian SMB a single tool to capture leads from any portal, call on any network, and follow up on WhatsApp — without managing three separate subscriptions.

Vision

The default CRM for India's inside sales teams.

Every real estate broker, education counselor, and BFSI telecaller in India running their sales pipeline on Cratio.

What we stand for

How we build. Why we build it.

Customer obsession

Every roadmap decision starts with real customer conversations, support feedback, and day-to-day sales challenges — not competitor feature checklists.

Built to last

Bootstrapped and self-funded since day one. We grow through customer trust and product value, which keeps us focused on the long term.

Indian-first, always

From portal integrations and WhatsApp to SIM-based call tracking, we build for how Indian sales teams actually work.

Thoughtful product evolution

We continuously improve the platform with stable, practical enhancements shaped by real customer needs — keeping the product reliable, fast, and easy to use.

The team

50+ people in Chennai, building Cratio every day.

SEE IT IN ACTION

See why 1,000+ Indian sales teams chose Cratio.

Walk through the platform with our team — pricing, setup, fit.

Book a demo

Personalized walkthrough for your sales team