Does it record both incoming and outgoing calls?

Yes. All incoming, outgoing and missed calls are automatically logged and recorded (on supported Android devices), and linked to the correct lead.

Do telecallers need a new SIM or separate phone?

No. Your team can continue using their existing phones and SIMs. No hardware changes or new connections required.

How long are recordings stored?

By default, recordings are stored for 60 days. You can adjust retention based on your plan.

Who can listen to recordings?

Access is fully controlled by you. Managers can review calls, and permissions can be restricted by role. All access is logged.

We already use Knowlarity / Exotel. Can we still use Cratio?

Yes. Cratio supports both approaches. You can continue using Knowlarity, Exotel, etc., or switch to SIM-based tracking — whichever fits your team.

What happens to call records and data if we cancel?

All data — call logs, recordings, dispositions, and lead history — is exportable as CSV before you leave. No exit fees. Recordings are downloadable within your retention window.

MOBILE CALL TRACKING

Every call. Auto-logged.

Turn your team's Android phones into a managed calling system. Automatically log, record, and track every call with insights and follow-ups — no dialer, no telephony setup, no extra cost.

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Used by 1,000+ Indian finance, BPO, real estate and education teams · 15+ years built for Indian calling

LIVE

● REC

Rohan M.

Home loan enquiry · IndiaMART

02:14SIM · LOGGED

DISPOSITION

InterestedCallbackNot nowJunk

TODAY · RECENT

↗

Aditya Sharma

99acres

3:42

Kavya R.

JustDial

Missed

↙

Priya Nair

Facebook

1:58

SYNC · CRATIO CRM

Dialed 312

Connected 248

Trusted by call-heavy teams — finance, BPO, real estate and telemarketing

1,000+ teams dialing on Cratio every day

THE PROBLEM

You don't really know what your team is doing on calls.

Sales happen on personal phones — no records, no visibility, no control. By the time you review, leads are already cold.

73%

sales calls that never get logged into CRM without auto-capture from the mobile dialler

No real-time visibility.

You only know what happened after it's too late.

No call records.

No recordings. No proof. No way to verify conversations.

Too expensive to fix.

Cloud calling tools cost per user, every month.

No follow-up system.

Calls happen — but deals don't move forward.

THE PRODUCT

One app. Every call. Every outcome.

The Cratio mobile app turns your team's Android phones into a managed dial tone — with nothing to install on IT's side.

Call Logs

Every call in one place — incoming, outgoing and missed, all auto-synced.

Disposition Update

Tag the outcome in one tap. Workflows trigger from the disposition.

Cratio Android app — Update Disposition screen with radio options and Save Disposition button

Call Detail + Recording

Tap into any call to play the recording, read notes and see lead context.

Cratio Android app — Call Details screen with recording player, disposition, notes and lead info

WHAT'S INSIDE

Everything Your Calling Team Needs — Inside One App

Capture leads, make calls, record conversations, automate follow-ups, and monitor team performance from a single Android-based workflow.

Lead Capture

Auto-import leads from IndiaMART, Justdial, Meta Ads, website forms, property portals, and more.

Auto-import from 30+ Indian lead sources
Lead delivered to reps in seconds
Source, campaign, and ad tracking on every lead

One-Tap Calling

Call directly from the lead record without switching apps or dialing manually.

Click-to-call from the CRM
Works on reps' existing Android phones
No extra SIM or telephony hardware needed

Automatic Call Recording

Every sales conversation gets stored against the lead automatically.

Auto-record incoming and outgoing calls
Recordings attached to the lead timeline
Manager access with permission controls

Smart Call Outcomes

Reps log outcomes quickly while workflows run automatically in the background.

Mandatory call disposition after every call
Custom call outcomes for each team
Automations triggered based on call result

Automated Follow-Ups

Keep leads moving without relying on manual reminders.

WhatsApp templates triggered automatically
Callback reminders sent to reps
Escalations for stalled or untouched leads

Team Monitoring & Coaching

Track performance, review recordings, and improve conversions consistently.

Per-rep call activity and talk-time tracking
Recording review from manager dashboard
Coaching notes linked to call history

MANAGER DASHBOARD

See Team Performance in Real Time

Track dials, connects, talk time, and follow-ups across every telecaller — all from one live dashboard.

Telecaller Performance

Dialed, connected, answered and talk time for every telecaller — in real time.

User	Dialed	Connected	Not Connected	Talk Time
Ravi	62	26	36	2h 18m
Priya	54	21	33	1h 52m
Ajay	48	16	32	1h 24m
Sneha	38	11	27	52m 10s

Talk Time Distribution

Split real conversations from short hangs — by duration bucket, with lead and call counts.

Duration	Leads	Calls	% of Calls
0 sec	62	68	27.4%
< 30 sec	48	52	21%
30s – 2 min	41	44	17.7%
2 – 5 min	38	42	16.9%
5+ min	34	42	16.9%

Lead Aging

Lead age, attempts and last-touch per owner — chase what's stalling before it goes cold.

Contact	Owner	Lead Age	Attempts	Last Attempt
Prakash Iyer+91 97890XXXXX	Karthik	5d	5	18 Mar 202604:30 PM
Meena Pillai+91 98901XXXXX	Manoj	6d	4	18 Mar 202611:20 AM
Rajesh Kumar+91 99012XXXXX	Karthik	4d	3	18 Mar 202603:15 PM
Preethi Nair+91 90123XXXXX	Ajay	2d	2	19 Mar 202609:45 AM

Cloud Calling Vs Mobile Calling

Skip cloud telephony complexity.

Run sales calls directly from your team's phones.

What matters

Cloud Telephony

RECOMMENDED

Cratio

Setup time

2–4 weeks

< 1 hour

Monthly cost

₹1,500–2,500 / user

₹0 (included)

Contract

12-month lock-in

No lock-in

Hardware

IP phones / special setup

Use existing phones

Call tracking

Basic logs

Auto log + recordings

CRM connection

Separate / extra cost

Built-in (one system)

After-call action

Manual follow-up

WhatsApp + tasks auto-triggered

Manager view

Limited dashboards

Full team + lead visibility

Already on cloud telephony? Cratio connects to Exotel, Knowlarity, Ozonetel, MyOperator, Tata Tele and TeleCMI out of the box.

PROOF

The numbers managers care about.

Averages across onboarded finance, BPO and real-estate telecaller cohorts in FY26.

2.3×

more connected calls per rep per day

< 10s

from lead capture to rep's phone

100%

call log capture vs ~40% with manual entry

CUSTOMER STORY · LENDING, LUCKNOW

Our agents make ninety dials a day on personal phones. Cratio's mobile call tracking logs every one, records it for compliance, and the dialler app pushes the next lead the moment they hang up. We pulled the call-recording vendor and the disposition spreadsheet — both gone, both replaced.

Sneha Shetty · Operations Head · Ridhima Loans, Lucknow

RESULTS

100%Calls auto-logged

91Calls / agent / day

100%Compliance recordings

FAQ

Mobile Call Tracking — common questions

Cratio uses Android's built-in call recording (supported on selected handsets — our team will guide you). Every call is recorded on the device and automatically synced to the CRM with telecaller name, lead details, call logs and outcomes.

Explore more of Cratio

SEE IT IN ACTION

Track every sales call. Never lose a lead.

Auto-log, record, and follow up — using your team's existing phones.