India's #1 Lead Engagement CRM

India's Lead Engagement CRM — Sales CRM, Mobile Call Tracking, and WhatsApp Business for Indian Sales Teams

Auto-capture leads, track mobile calls with recordings, and auto-reply on WhatsApp. One CRM, built for the Indian sales process.

Book a demo

Personalized demo for your sales process

01CRM

PIPELINE VALUE

₹18,42,500

+23% WoW

New42

Qualified28

Demo14

Won3

02Call Tracking

TODAY · TEAM

2,478

Total Calls

Connected Calls1,476

Connection Rate59.6%

Avg Duration / Call2m 48s

Avg Calls / Agent42

● AUTO-LOGGED · REAL-TIME SYNC

03WhatsApp

DRIP · DAY 3

Auto follow-up sent

Namaste! Saw your query for 2BHK in HSR…

10:30 AM

Yes, share brochure 📎

10:31 AM

Sending. Free to visit Sat 11 AM?

10:32 AM

Yes ✓✓

10:32 AM

OFFICIAL API · APPROVED

Trusted by teams at 1,000+ companies across India

1,000+

Clients Served

1L+

Daily Users

10+

Industries

15+

Years Experience

Problem

Most Indian sales teams lose ₹lakhs in leads every month. Quietly.

Leads scatter across portals, inboxes and WhatsApp. Calls go unrecorded. Follow-ups die after attempt 2. The fastest rep wins; everyone else watches their pipeline leak.

₹4.2 L

average monthly leak per 10-person sales team — across 1,000+ Indian SMBs onboarded

Leads aren't centralised.

Portals, inboxes, spreadsheets — fastest rep wins, the rest go cold within 24 hours.

Sales calls aren't tracked.

Recordings sit on personal phones. Managers coach blind. Training gaps stay invisible.

WhatsApp goes unanswered.

Customer chats walk out the door when a rep leaves. No central record, no compliance.

Follow-ups die.

Most sequences stop after attempt 2. Hot leads cool overnight. Pipeline silently leaks.

Solutions

Three tools. One system. Everything stays in sync.

Everything your sales team needs — CRM, call tracking, and WhatsApp automation in one place.

Sales CRM

Pipelines that move.

Auto-capture from 30+ Indian sources. Drag-and-drop pipeline. Round-robin assignment. 100+ reports. No-code builder.

New42

Qualified28

Demo14

Won3

Explore CRM →

CRM Calling

Every call, logged & recorded.

CRM with integrated calling. Recordings, dispositions, daily summaries. No extra hardware, no separate dialler.

RRahul M.3:08

AAisha K.Missed

DDeepak R.6:04

NNeha V.1:12

0:003:00

DispositionInterested

Key moment2:14

Explore CRM calling →

WhatsApp Business

Official API, built in.

Approved templates, drip sequences, shared team inbox. Stop juggling WhatsApp Business and the CRM.

Team Inbox▾

Anjali

Hi, I'm interested in...

Rohit

Brochure please

Sneha

Thanks!

Hi Anjali, sharing the demo recording and pricing PDF.

Got it, can we connect Tuesday 4 PM?

Booked. Calendar invite sent.

TEMPLATE · APPROVED

Explore WhatsApp →

How it works

Every Indian lead source.
One unified funnel.

Stop juggling portals, sheets, and inboxes. Connect all your lead sources into one pipeline. Leads are assigned instantly, synced in real time, and followed up automatically, from capture to closure.

7 LEAD SOURCES

Facebook Ads

LEAD FORMS

Google Ads

WEB + ADS

IndiaMART

B2B ENQUIRIES

Your website

OWNED FORMS

Missed calls

INBOUND SIM

99acres

PROPERTY PORTAL

MagicBricks

PROPERTY PORTAL

CRATIO

Platform

CRM

Call tracking

SALES PIPELINE · LIVE

New

₹4.8 L

Anjali R.

₹85k

Karthik V.

₹42k

Pooja M.

₹1.2L

Nikhil T.

₹68k

Meera V.

₹55k

Arjun P.

₹1.1L

Qualified

₹6.5 L

Sneha D.

₹58k

Faizal K.

₹2.1L

Divya N.

₹1.6L

Karan S.

₹92k

Ananya G.

₹1.3L

Demo

₹6.7 L

Rohit M.

₹1.8L

Vikram J.

₹95k

Priya N.

₹2.4L

Rahul K.

₹1.5L

Won

₹4.2 L

Sunita R.

₹1.4L

Sandeep P.

₹2.8L

All in one CRM

One CRM for your complete sales process

Sales CRM built to close deals faster

Manage leads, follow-ups, sales teams, and customer conversations from one complete CRM.

1 of 5

SALES WORKFLOW

From lead to closed-won. Nothing falls through.

Every step is instrumented. Every handoff is automatic. Sales managers get visibility for the first time.

Capture

Auto-capture from IndiaMART, JustDial, Facebook Lead Ads, Google Forms, your website.

Distribute

Round-robin or territory routing assigns the right rep within seconds of landing.

Engage

Call from the mobile dialler. Reply on WhatsApp. Every touch logged automatically.

Workflows chase follow-ups. Stages move deals. Dashboards show what works.

Results

Numbers from real Indian sales teams.

What teams typically see in the first 60 days on Cratio.

47%

faster lead response

median, onboarded cohorts

2.3×

more connected calls

per telecaller per day

30%

lift in close rate

via WhatsApp drips

CUSTOMER STORY · REAL ESTATE, CHENNAI

We handle 99acres and MagicBricks site-visit leads. Every lead gets called within minutes now. Mobile call tracking means I actually know who's following up — and who isn't.

Ravi Krishnan

Sales Manager · Vaigai Properties, Chennai

RESULTS · FIRST 90 DAYS

First-call response

< 8 minwas 4 hrs

Connected calls / rep / day

38was 12

Reactivated leads / month

1,400+via drip