Can we build a renewal-reminder cadence starting 14 days before expiry?

Yes — but it's customer-configurable, not a pre-built gym module. You combine Cratio's Workflows (date-based triggers off the member's expiry field), Calendar, and approved WhatsApp templates: the cadence fires on each member's expiry calendar — at the offsets you choose. The onboarding team helps you wire it up during setup.

Can we capture leads from Instagram DMs and Meta Lead Ads?

Meta Lead Ads is a native integration — every form submission lands in Cratio in seconds. Instagram DMs flow in once you connect your Instagram account to WhatsApp Business; from there an approved chatbot template can qualify the enquiry and a counsellor takes over to book the trial slot.

Can each outlet see only its own leads while the founder sees everything?

Yes. Role-based access lets each outlet team work only on its own pipeline; the founder and area managers see roll-up dashboards across all outlets — trials done, trial-to-member %, renewals secured, counsellor leaderboard.

How long does setup take? Can we migrate from Excel?

Most fitness teams go live in a few days. Excel imports are straightforward; the onboarding team helps map your existing members, outlets, and counsellors. See /pricing for plan details.

What happens to a member's data and conversation history if we cancel?

Your data belongs to you. Export all member records, call logs, and WhatsApp history as CSV before you leave. No exit fees, no data held hostage.

GYM & FITNESS CRM

From trial pass. To member. To renewal.

Q: Does Cratio replace GymBook or FitnessForce?

No — and we don't try to. Cratio is the sales engagement layer that sits alongside your existing billing and access-control software. We handle lead capture, trial-day follow-up, renewal reminders, and the per-outlet dashboard. GymBook / FitnessForce keep handling membership records, access control, and billing. Two tools, one job each.

Capture from Instagram, Meta Lead Ads, JustDial, walk-ins. Auto-assign by outlet. Call from your SIM. Send WhatsApp. Track from enquiry to renewal.

Book a demo

30+ fitness companies · 15+ years building CRM in India

01CRM

PIPELINE VALUE

₹18,42,500

+23% WoW

Enquiry42

Trial28

Member14

Renewed3

02Call Tracking

TODAY · TEAM

2,478

Total Calls

Connected Calls1,476

Connection Rate59.6%

Avg Duration / Call2m 48s

Avg Calls / Agent42

● AUTO-LOGGED · REAL-TIME SYNC

03WhatsApp

TRIAL · DAY 2

Auto reminder sent

Saw the trial pass offer on Insta

10:30 AM

Free trial Sat 7 AM works?

10:31 AM

Yes, what to bring?

10:32 AM

Just water. See you Sat ✓✓

10:32 AM

OFFICIAL API · APPROVED

Trusted by 30+ fitness companies across India

From single-location gyms to multi-outlet chains, boutique studios, and PT studios.

BUILT FOR

Built for every kind of fitness team in India

Same Cratio core, calibrated for the workflow each sub-segment actually runs.

Single-location commercial gyms

200–800 active members. Owner-run. Trial-pass to membership conversion is the sales engine. Cratio handles capture, trial follow-up, and renewal reminders on the counsellor's own phone.

Multi-outlet gym chains (5–25 outlets)

Centralised lead capture, decentralised conversion. Per-outlet pipelines, counsellor leaderboards, and one dashboard the founder actually opens on Monday morning.

Boutique fitness studios (Pilates, yoga, CrossFit, Zumba, MMA)

Class-pack model. Smaller MRR per member, higher LTV, Insta-led discovery. WhatsApp templates and Insta DM capture map cleanly to how studios already sell.

Personal trainer studios (1–3 trainers)

Online + offline mix. Instagram-first acquisition. Cratio replaces the WhatsApp Web + Excel combo with one mobile app the trainer-owner runs themselves.

Before vs After

Transform Your Fitness Sales in 7 Days

See how Indian gyms and studios handle leads, trials, WhatsApp, and renewals before and after Cratio.

Transform Your Fitness Sales in 7 Days
Without CRM	With Cratio CRM
Walk-ins logged on paper at the front desk	Mobile quick-add — walk-in lives in the pipeline in 10 seconds
Hot Insta DMs sit in personal accounts	Shared WhatsApp inbox + Meta Lead Ads native capture
Trial-day follow-ups depend on the counsellor remembering	WhatsApp template fires on the schedule you set
Renewal calls happen days after expiry	Renewal-reminder cadence configured to fire on each expiry date
Multi-outlet reporting is 8 separate weekly Excels	One dashboard, every outlet, live counsellor leaderboard
Calls on personal phones — no recordings	SIM call tracking on Android — recordings auto-logged

Result

Faster response. Better follow-ups. More trials. More renewals.

Made for Indian fitness

From Enquiry to Renewal

Every walk-in, Insta DM, and Meta Lead Ad — auto-captured, auto-routed, and followed up. From first trial to renewed member, all in one pipeline.

6 LEAD SOURCES

Cult.fit

AGGREGATOR PASS NETWORK

Instagram

DMS VIA WHATSAPP

Meta Lead Ads

FREE-TRIAL LEAD FORMS

Google Ads

"GYM NEAR ME" INTENT

JustDial

LOCAL SEARCH

Website

OWNED FORMS

ALSO CAPTURED

Walk-ins

Member referrals

CRATIO

Platform

CRM

Call tracking

SALES PIPELINE · LIVE

Enquiry

₹1 L

Aarti S.

₹14k

Sahil B.

₹18k

Nidhi R.

₹15k

Kabir M.

₹22k

Karan T.

₹12k

Pooja V.

₹16k

Trial booked

₹0.9 L

Reena J.

₹18k

Vikram P.

₹24k

Anjali B.

₹14k

Faisal S.

₹20k

Megha I.

₹15k

Member

₹0.6 L

Aditya N.

₹22k

Rhea S.

₹18k

Mehul J.

₹15k

Renewed

₹0.4 L

Vikram P.

₹24k

Reena J.

₹18k

The CRM workflow

Leads, Calls, WhatsApp & Trials. One CRM.

Capture leads, automate follow-ups, track calls, and run trial classes from one place.

PHASE 01

Capture Every Lead

Auto-capture from Cult.fit, Instagram, Meta, JustDial, Google, and walk-ins.

Aggregator & social lead capture
Walk-in mobile quick-add
Duplicate detection

PHASE 02

Instant WhatsApp Replies

Welcome WhatsApp fires before the counsellor can call.

Instant WhatsApp response
Approved templates
Goal + outlet capture

PHASE 03

Assign Leads. Track Calls.

Route enquiries by outlet and goal; track every counsellor call.

Auto-assign by outlet
Mobile + cloud calling
Call logs & recordings

PHASE 04

Never Miss Follow-Ups

Escalate missed callbacks; drip cold trials and lapsed members.

Follow-up reminders
Escalation alerts
Trial + lapsed cadences

PHASE 05

Manage Trial Visits

Schedule, confirm, and track every trial class.

Trial reminders
Outlet check-ins
Post-trial follow-ups

PHASE 06

Track Members & ROI

Measure trial-to-member, renewals, lost reasons, and outlet ROI.

Member tracking
Lost-reason analysis
Outlet ROI dashboards

Proof

The fitness teams we serve

From a single-location neighbourhood gym to a 25-outlet chain — one CRM, transparent pricing, every channel Indian fitness actually sells on.

30+

fitness companies on Cratio

15+ years

building CRM for Indian sales teams

10+

lead sources connected — Insta, Meta, JustDial, walk-ins, referrals

All in one CRM

Built for gym and fitness sales teams

Manage enquiries, trial classes, follow-ups, calling, and WhatsApp conversations from one connected fitness CRM.

Pipelines built for gym and fitness teams

Manage enquiries, trials, members, and renewals in one fitness CRM.

1 of 5

READY TO USE FITNESS CRM

Ready to Use CRM for Indian Gyms & Studios

Same Cratio platform — pre-configured for gyms and studios, editable later by your admin in minutes.

Lead form

Lead form customized for gym sales

Custom fields

Membership tierTrial datedateTrial typedropdownAge bandFitness goalOutletdropdownSourcedropdownBilling system ID

Stages

New enquiryTrial bookedTrialledMemberRenewedLapsed

Workflows

Prebuilt workflows

Cult.fit + Insta + Meta lead auto-capture
Trial-day reminder + post-trial follow-up
Trial no-show recovery cadence
Renewal-reminder cadence (configurable schedule)
Multi-outlet routing by outlet field
Lapsed-member revival drip

Reports

Prebuilt reports

Trial-to-member conversion
Renewal-on-time rate
Per-outlet performance
Source-channel quality
Lapsed-reason analysis

Pipeline view

From enquiry to renewed — what runs at every stage.

The five stages every fitness sales team works in. The automations that fire between them — without a counsellor remembering anything.

Lead in

Pulled from Cult.fit / Insta / Meta / JustDial
WhatsApp thank-you in under 10 seconds
Auto-routed to the outlet counsellor

0 lead leaks

Qualified

Chatbot qualifies goal + nearest outlet
Counsellor calls with full context
Lead tagged Hot · Warm · Cold

Hot in under 5 min

Trial booked

Calendar slot confirmed
WhatsApp confirmation fires on booking
Pre-trial reminder template configured

No-shows drop

Trial done

Counsellor logs disposition in-app
Post-trial follow-up template fires
PT add-on flow captured on the lead

Conversion momentum

Closed

Won — member tagged + handed to billing system
Lost — reason tagged, drip queued
Renewal cadence scheduled off expiry date

Sharper next month

Leads lost between channels and CRM

<10s

WhatsApp thank-you on every new enquiry

100%

Calls logged + recorded against the lead

Every trial

Reminded, reconfirmed, followed up

CUSTOMER STORY · FITNESS, PANAJI

Our front-desk register was a paper diary. Cratio's mobile quick-add puts every walk-in into the pipeline in 10 seconds, the trial-day WhatsApp template fires when we schedule it, and the dashboard shows me which trials my counsellor actually followed up on. Monday-morning visibility, finally.

Tushar Kerkar

Owner · IronCove Gym, Panaji

RESULTS · FIRST 90 DAYS

Walk-ins captured

100%vs paper register

First-call response

< 12 minwas 4 hrs

Trial follow-ups sent

Every trialwas missed

Why Cratio

Plug-and-Play CRM for Gym & Fitness Sales

No heavy setup or endless customization. Lead capture, WhatsApp, call tracking, follow-ups, and reports — all built into one CRM. Sits alongside your billing system, not on top of it.

Plug-and-Play CRM for Gym & Fitness Sales
Capability	Generic CRM / Excel	Cratio for Gyms & Fitness
Front-desk walk-in capture	Paper register at reception; entered into Excel 'later'	✓Mobile quick-add — walk-in lives in the pipeline in 10 seconds
Trial-day follow-up	Counsellor remembers (or doesn't); message goes 2 days late	✓WhatsApp template fires when you schedule it — every trial, every time
Renewal-reminder cadence	Manual list in Excel; first call goes after expiry	✓Workflow + WhatsApp templates configured to fire on each member's expiry date
Per-outlet visibility	Eight separate weekly reports; outlet 6 silent for a month	✓One dashboard, every outlet, live counsellor leaderboard
Instagram + Meta + Cult.fit lead capture	Manual export, manual upload; lead lands a day late	✓Native Meta Lead Ads + JustDial; Instagram DMs via WhatsApp Business
Calls & tracking	Separate dialer tool, separate licence	✓SIM-based mobile calling on Android with auto logging
Replaces your billing / access-control software?	Some gym CRMs force you to migrate billing too — heavy switch	✓No — we sit alongside GymBook, FitnessForce, Door King, Octopus. Sales engagement layer, not the billing system.

FAQ

Common questions from gyms & fitness teams

No — and we don't try to. Cratio is the sales engagement layer that sits alongside your existing billing and access-control software. We handle lead capture, trial-day follow-up, renewal reminders, and the per-outlet dashboard. GymBook / FitnessForce keep handling membership records, access control, and billing. Two tools, one job each.

Related products and guides

See It in Action

Fitness CRM Built for Indian Gyms and Studios

Sits alongside GymBook, FitnessForce, and any access-control software you already use. CRM, mobile dialer on Android, and WhatsApp — bundled at SMB pricing.

Book a demo

Personalized walkthrough for your fitness floor

From trial pass. To member. To renewal.

Built for every kind of fitness team in India

Transform Your Fitness Sales in 7 Days

From Enquiry to Renewal

Leads, Calls, WhatsApp & Trials. One CRM.

Capture Every Lead

Instant WhatsApp Replies

Assign Leads. Track Calls.

Never Miss Follow-Ups

Manage Trial Visits

Track Members & ROI

The fitness teams we serve

Built for gym and fitness sales teams

Pipelines built for gym and fitness teams

Ready to Use CRM for Indian Gyms & Studios

Lead form customized for gym sales

Prebuilt workflows

Prebuilt reports

From enquiry to renewed — what runs at every stage.

Lead in

Qualified

Trial booked

Trial done

Closed

Plug-and-Play CRM for Gym & Fitness Sales

Common questions from gyms & fitness teams

Related products and guides

WhatsApp CRM

Sales CRM

Workflow automation

Pricing — ₹399/user, lifetime

Fitness CRM Built for Indian Gyms and Studios