Can we customize the lead form and pipeline for our products?

Yes. Custom fields are preconfigured for finance (product, ticket size, PAN, income, branch, source) — clone the lead form, edit fields and stages to match your line of business. Predefined workflows can also be cloned and customized. No-code: your admin makes the changes.

Does Cratio handle loan origination, sanction, or disbursement?

No. Cratio is a sales CRM — lead capture, distribution, calling, WhatsApp, custom pipelines, and reports. It is not a loan origination system (LOS) or a policy admin system. Your LOS or core insurance system handles underwriting, sanction logic, and disbursement. Cratio tracks the sales pipeline up to login and can capture downstream events via webhook so reports stay accurate.

What about TRAI DND and IRDA rules?

Leads can be flagged for DND and excluded from campaigns. Calls (SIM + cloud) are recorded with dispositions for audit. WhatsApp outreach goes through the official Business API using templates you approve on Meta Business Manager — Cratio sends only against your registered templates. Cratio provides the tooling; ownership of calling-list hygiene and licence checks stays with your compliance officer.

What happens to a sales rep's leads and customer records if they leave?

All call recordings, WhatsApp threads, and lead notes stay on the lead record — not on the rep's phone. Reassign with one click. No relationship is lost.

FINANCIAL SERVICES CRM

Lending. Insurance. Broking. One CRM.

Q: Does Cratio integrate with BankBazaar, Paisabazaar, PolicyBazaar, IndiaLends?

Facebook Lead Ads, IndiaMART, and JustDial are native. Aggregators connect via our API, Webhooks, or no-code tools (Make, Pabbly, n8n, Zapier) — a configuration, not a project. Most teams wire 3–4 feeds in the first week.

Capture from BankBazaar, PolicyBazaar, Facebook, Google. Auto-assign by product. Call from your SIM. Send WhatsApp. Track till disbursal.

Book a demo

150+ finance clients · 15+ years building CRM in India

01CRM

PIPELINE VALUE

₹18,42,500

+23% WoW

New42

Qualified28

Docs collected14

Disbursed3

02Call Tracking

TODAY · TEAM

2,478

Total Calls

Connected Calls1,476

Connection Rate59.6%

Avg Duration / Call2m 48s

Avg Calls / Agent42

● AUTO-LOGGED · REAL-TIME SYNC

03WhatsApp

DRIP · DAY 1

Auto follow-up sent

Hi, looking for ₹15L home loan

10:30 AM

Salary slips + Aadhaar to assess?

10:31 AM

Yes, sending 📎

10:32 AM

Eligible ✓ Offer by Mon

10:33 AM

OFFICIAL API · APPROVED

Trusted by 150+ finance companies across India

From single-product lenders to multi-product broking houses and insurance teams.

BUILT FOR

Built for every kind of finance team in India

Same Cratio core, calibrated for the workflow each sub-segment actually runs.

Lending

Home-loan, personal-loan, business-loan, and gold-loan teams — DSAs, NBFCs, HFCs. Capture from BankBazaar, Paisabazaar, IndiaLends. Track every file from enquiry to login. Custom fields for PAN, income, ticket size, branch.

Insurance

Life, health, and general insurance broker firms and tied-agent teams. Capture from PolicyBazaar, MyInsuranceClub, Facebook. WhatsApp templates for policy updates, premium reminders, and renewal nudges.

Broking & wealth

Equity brokers, MF distributors, gold and wealth RMs. Capture from referrer networks, IFA partners, and ads. Track demat openings, SIP signups, and first-trade milestones in custom stages.

Before vs After

Transform Your Finance Sales in 7 Days

See how Indian finance teams handle leads, calls, WhatsApp, and approvals before and after Cratio.

Transform Your Finance Sales in 7 Days
Without CRM	With Cratio CRM
Leads scattered across aggregators, WhatsApp & Excel	All leads captured in one CRM
Hot enquiries dialed by 4 competitors first	Auto-routing in seconds — first to call wins
Sales reps work on personal phones, calls untracked	SIM call tracking on Android — recordings auto-logged
KYC docs chased on personal WhatsApp	Approved WhatsApp templates fire on schedule
Follow-ups slip across long approval cycles	Workflows fire reminders, escalate SLA breaches
Sales head has no visibility till month-end	Live dashboards by source, rep, branch, product

Result

Faster response. Better follow-ups. More approvals. More wins.

Made for Indian finance

From Leads to Wins

Every enquiry — auto-captured, auto-assigned, and followed up. From first call to closed file, all in one pipeline.

7 LEAD SOURCES

BankBazaar

LOAN AGGREGATOR

Paisabazaar

LOAN AGGREGATOR

PolicyBazaar

POLICY AGGREGATOR

Facebook Ads

LEAD FORMS

Google Ads

WEB + ADS

Website

OWNED FORMS

IndiaMART

B2B ENQUIRIES

ALSO CAPTURED

Walk-ins & referrals

CRATIO

Platform

CRM

Call tracking

SALES PIPELINE · LIVE

Lead

₹95 L

Vikram Joshi

₹8L PL

Pooja Mehta

₹45L HL

Rohit Kumar

₹12L LAP

Sneha D.

₹5L PL

Faizal K.

₹30L HL

Meera V.

₹7L PL

Qualified

₹58.5 L

Arjun P.

₹9L PL

Divya N.

₹3.5L PL

Karan S.

₹18L LAP

Ananya G.

₹40L HL

Nikhil T.

₹6L PL

Application

₹29 L

Sunita R.

₹25L HL

Sandeep P.

₹10L LAP

Priya N.

₹4L PL

Won

₹7 L

Rajesh M.

₹7L PL

Kavitha S.

₹15L LAP

The CRM workflow

Leads, Calls, WhatsApp & Applications. One CRM.

Capture leads, automate follow-ups, track calls, and run applications from one place.

PHASE 01

Capture Every Lead

Auto-capture from BankBazaar, Paisabazaar, PolicyBazaar, Facebook & website forms.

Aggregator & ad lead capture
Duplicate detection
Source auto-tagging

PHASE 02

Instant WhatsApp Replies

Welcome WhatsApp fires before the sales rep can call — and qualifies the lead.

Instant WhatsApp response
Chatbot qualification
Product & ticket-size capture

PHASE 03

Assign Leads. Track Calls.

Route enquiries instantly and track every customer call.

Auto-assign by product, source, city
Mobile & cloud calling
Call logs & recordings

PHASE 04

Never Miss Follow-Ups

Escalate missed callbacks to the sales head and drip cold leads across channels.

Follow-up reminders
Escalation alerts
WhatsApp & email drips

PHASE 05

Track KYC & Applications

Customize stages per product. Track document collection till application close.

Custom stages per product
WhatsApp doc-checklist templates
SLA-breach escalation

PHASE 06

Track Wins & ROI

Measure wins, lost leads, and source ROI per product.

Win tracking
Lost-reason analysis
Source ROI dashboards

Proof

The finance teams running on Cratio

From a 20-person lender to a 150-user broking desk — one CRM, transparent pricing, every major Indian aggregator connected.

150+

finance companies on Cratio

15+ years

building CRM for Indian sales teams

30+

lead sources connected — aggregators, ads, Excel, API

All in one CRM

Built for finance sales teams

Track enquiries, follow-ups, calling, and customer conversations from one CRM built for high-volume finance sales.

Sales pipelines built for finance teams

Manage enquiries, follow-ups, documents, and customer interactions in one finance CRM.

1 of 5

READY TO USE FINANCE CRM

Ready to Use CRM for Indian Lending Teams

Same Cratio platform — pre-configured for finance, editable later by your admin in minutes.

Lead form

Lead form customized for finance sales

Custom fields

ProductdropdownLoan amount₹Ticket size₹PANIncome₹CityBranchSource

Stages

LeadQualifiedApplicationApprovalWon

Workflows

Prebuilt workflows

Aggregator lead auto-distribution by product + city
KYC document follow-up on WhatsApp
SLA escalation to sales head
Day-3 / Day-7 drop-off rescue
Renewal / anniversary nudge for existing customers

Reports

Prebuilt reports

Lead Ageing — by product, stage, rep
First Response Time — rep, source, branch
Source-wise revenue — aggregator vs. ads vs. referrals
Sales rep leaderboard — calls, connects, won deals
Funnel conversion — product-wise

Pipeline view

From enquiry to won — what runs at every stage.

The five stages every finance sales team works in. The automations that fire between them — without a sales head nudging anyone.

Lead in

Pulled from BankBazaar / Paisabazaar / Facebook
WhatsApp thank-you in under 10 seconds
Auto-routed to the product sales rep

0 lead leaks

Qualified

Chatbot qualifies product + ticket size 24×7
Or rep calls with full context loaded
Lead tagged Hot · Warm · Cold

Hot in under 5 min

Application

WhatsApp doc-checklist fires on stage move
SLA timer starts on each pending doc
Reminders + escalations auto-trigger

Files move 3× faster

Approval

Status update WhatsApp goes out on stage move
Sales rep follows up the same day
Win / loss tagged in the lead record

Close momentum

Closed

Won — revenue + source logged to product
Lost — reason tagged, drip queued
Win-loss analytics refresh

Sharper next quarter

Leads lost between portals and CRM

<10s

WhatsApp thank-you on every new enquiry

100%

Calls logged + recorded against the lead

Every doc

Reminded, reconfirmed, followed up

CUSTOMER STORY · LENDING, JODHPUR

Our BankBazaar and Paisabazaar leads used to die in personal WhatsApp threads. Cratio routes by product and ticket size in seconds, the doc-checklist template fires on its own, and I see which files are stuck at the doc stage every morning — not at month-end.

Ashok Bhandari

Director · Sahyog Capital Finance, Jodhpur

RESULTS · FIRST 90 DAYS

First-call response

< 9 minwas 5 hrs

Docs collected on time

87%was 42%

Calls / rep / day

58was 24

Why Cratio

Plug-and-Play CRM for Finance Sales

No heavy setup or endless customization. Lead capture, WhatsApp, call tracking, follow-ups, and reports — all built into one CRM for Indian finance teams.

Plug-and-Play CRM for Finance Sales
Capability	Generic CRM	Cratio Finance CRM
Aggregator lead capture	Custom API project	✓Facebook + IndiaMART native; BankBazaar / Paisabazaar / PolicyBazaar via webhook
Lead assignment	Manual rules and forwarding	✓Auto-assignment by product, source, city, or ticket size
Calling & tracking	Separate dialer tool, separate licence	✓SIM-based mobile calling on Android with auto logging
WhatsApp follow-ups	External BSP add-on	✓Bundled — inbox, templates, drips, chatbot
Customizable pipeline	Generic stages	✓Lead → Qualified → Application → Approval → Won (editable)
Reports (Lead Ageing, FRT, source revenue)	Needs a BI tool	✓Built in — no BI tool needed

FAQ

Common questions from finance teams

Facebook Lead Ads, IndiaMART, and JustDial are native. Aggregators connect via our API, Webhooks, or no-code tools (Make, Pabbly, n8n, Zapier) — a configuration, not a project. Most teams wire 3–4 feeds in the first week.

Related products and guides

See It in Action

Finance CRM Built for Indian Sales Teams

CRM, mobile calling on Android, WhatsApp, follow-ups, and pipeline tracking — all in one platform. Book a 30-minute personalized demo to see how Cratio fits your sales process.

Book a demo

Personalized walkthrough for your finance sales team

Lending. Insurance. Broking. One CRM.

Built for every kind of finance team in India

Transform Your Finance Sales in 7 Days

From Leads to Wins

Leads, Calls, WhatsApp & Applications. One CRM.

Capture Every Lead

Instant WhatsApp Replies

Assign Leads. Track Calls.

Never Miss Follow-Ups

Track KYC & Applications

Track Wins & ROI

The finance teams running on Cratio

Built for finance sales teams

Sales pipelines built for finance teams

Ready to Use CRM for Indian Lending Teams

Lead form customized for finance sales

Prebuilt workflows

Prebuilt reports

From enquiry to won — what runs at every stage.

Lead in

Qualified

Application

Approval

Closed

Plug-and-Play CRM for Finance Sales

Common questions from finance teams

Related products and guides

WhatsApp CRM

Sales CRM

Lead capture

Pricing — ₹399/user, lifetime

Finance CRM Built for Indian Sales Teams