Can Cratio capture missed calls and WhatsApp messages as leads?

Yes. A missed call on a SIM-tracking number creates a lead automatically. Inbound WhatsApp on a Business number does the same, with the conversation attached. No manual logging.

How does Cratio handle duplicate leads?

Before creating a new lead, Cratio checks phone and email against existing records. If the same buyer enquires again — same portal or across portals — the new enquiry attaches to the existing lead instead of creating a duplicate.

Can I tag leads by source and route differently per portal?

Yes. Every lead is tagged by source automatically, and routing rules can branch on source — IndiaMART to Team A, Facebook to Team B, missed calls to a dedicated call-back queue. Set once, runs forever.

LEAD CAPTURE

Capture every lead. Instantly.

Q: Which portals does Cratio connect to?

IndiaMART, 99acres, JustDial, MagicBricks, Housing.com, TradeIndia, and Facebook Lead Ads — as native connectors. Portal fields like property type, budget, and city land mapped. New portal sources added regularly.

Capture leads from IndiaMART, Facebook, WhatsApp, missed calls, and your website — all into one CRM, automatically.

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Trusted by 1,000+ Indian SMBs

Capture leads from Facebook, Google Ads, IndiaMART, JustDial, your website, and your landing pages — all into one CRM.

Never miss a lead again.

Capture leads from every source and see them in your pipeline instantly.

Every channel

Built in, not bolted on

Facebook Lead Ads, IndiaMART, 99acres, JustDial, and more — all connected natively. Leads arrive mapped and ready from day one.

47% faster

Respond to every lead instantly

Leads are assigned the moment they arrive. Routing, alerts, and mobile push — all automatic.

0 duplicates

One lead. One record.

Cratio checks phone and email across sources before creating a lead — no double entries, no duplicate follow-ups.

Capture leads from every source — instantly.

Every place your customer reaches out — already connected from day one.

Facebook Lead Ads

Capture leads with campaign and ad-level source tracking.

WhatsApp Chat

Convert chats into leads instantly — with full conversation context.

Missed Calls

Turn every missed call into a lead automatically.

Website Forms

Capture leads from your forms and landing pages instantly.

Google Forms

Sync form responses automatically — no manual import.

IndiaMART

Capture buyer details like category and budget automatically.

MagicBricks

Track listing-level intent with every lead.

API / Webhooks

Push leads from any system directly into your CRM in real time.

How Cratio captures leads

Portals · Calls · WhatsApp · Forms — fully connected.

01 · PORTALS

Native integrations, not generic hooks

Cratio understands portal data — so leads arrive structured, not messy.

IndiaMART, 99acres, JustDial, MagicBricks, Housing, TradeIndia, Facebook Lead Ads
Fields mapped automatically — budget, property type, city, requirement
Source tagged on arrival — filter reports in one click
Go live instantly — no manual mapping

Every portal · One inbox.

Portal payload · IndiaMART

payload.json

buyer_name: "Aakash Mehta"

phone: "+91 98765 43210"

category: "Buyer · Residential"

budget_band: "40-60L"

city: "Pune"

Mapped automatically

Name

Aakash Mehta

Phone

+91 98765 43210

Buyer category

Residential

Budget band

Rs 40 to 60L

City

Pune

02 · VOICE & CHAT

Calls and WhatsApp become leads automatically

No more lost calls or forgotten chats.

Missed calls create leads automatically
WhatsApp conversations convert into leads with full context
Every call logged with timestamp and rep ownership
Nothing stays in call logs or chat threads

Inbound · Chat & call to lead

WhatsApp · 14:32

Hi, interested in 3BHK in Pune.

+91 98765 43210

Missed call · 14:35

+91 98123 45678

Rang for 12s · no answer

Lead created · auto-routed

03 · RULES

Different sources, different workflows

Control how each lead behaves from the moment it arrives.

Route leads by source — portal, ads, or channel
Tag by product, city, or budget instantly
Customize fields based on source data
Set rules in minutes — no code

Routing rule · Source to city to team

Source

Facebook Lead Ads

if matches

City

Mumbai

route to

Assign to

Job team · Mumbai

04 · FORMS & APIs

Capture leads from anywhere

Any form or system can send leads directly into Cratio.

Website forms, Google Forms, Typeform, and more
Works with Zapier, n8n, Make, Pabbly
REST API and webhooks included
Same routing and automation as portal leads

Inbound · Forms & APIs to Cratio

Website

Contact form

Google

Form responses

API

POST /v1/leads

Cratio · Inbox

● LIVE

Riya Shah

Website form · just now

NEW

From form-fill to first call.

Lead captured

From portals, ads, or forms — in real time.

Cleaned & tagged

Duplicates removed. Source and fields mapped.

Routed automatically

Assigned by rule — no manual clicks.

Rep notified

Instant mobile push. Ready to call.

CUSTOMER STORY · REAL ESTATE, CHANDIGARH

We pull leads from 99acres, MagicBricks, Housing, three Facebook campaigns and a missed-call number on our hoardings. Cratio captures every channel into one inbox, routes by project and city, and the rep gets a mobile push the moment a lead lands. We stopped losing leads to duplicates entirely.

Yash Khanna · Sales Head · Westward Realtors, Chandigarh

RESULTS

Channels captured native

Leads lost to duplicates

First-response time

< 60s

FAQ

Lead capture — common questions

IndiaMART, 99acres, JustDial, MagicBricks, Housing.com, TradeIndia, and Facebook Lead Ads — as native connectors. Portal fields like property type, budget, and city land mapped. New portal sources added regularly.

SEE IT IN ACTION

Never miss a sales lead again.

Automate. Track. Close. One platform for complete Sales Automation.

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