CRATIO VS ZOHO CRM

Built for India. Priced for India.

Zoho gives you CRM. Cratio gives you CRM, Mobile Call Tracking and WhatsApp Inbox in one product — native to IndiaMART, JustDial and 99acres. At ₹399 per user, not ₹1,400.

Book a demo
Switching from Zoho?
  • Free migration
  • Save 70% from your Zoho bill
RECOMMENDED
₹399per user / month · billed annually
VS
Zoho CRM logo
Zoho CRM
Professional
₹1,400per user / month · billed monthly

In 30 seconds

Pick Cratio if…
  • You run 5–100 seats and need CRM + calling + WhatsApp as one bill.
  • Your leads come from IndiaMART, JustDial, 99acres, MagicBricks or Facebook.
  • Your reps call from personal SIMs and you want those calls logged.
  • You want to go live in days, not a 6-week partner engagement.
  • You want a flat tier — no Enterprise upsell to unlock workflows.
Pick Zoho if…
  • You already use 5+ other Zoho products (Desk, Books, Campaigns, Projects).
  • You need Zoho One's 40+ app ecosystem under one login.
  • You have an admin or a Zoho Partner to build and maintain custom modules.
  • Your team is global and needs multi-currency, multi-language, and local support in 10+ countries.

At a glance

DimensionCratio ProZoho Professional
Starting price₹399 / user / month (annual)₹1,400 / user / month
WhatsApp Inbox (team)Built-in: team inbox, campaigns, chatbot, automation, analyticsNeeds a third-party WhatsApp solution like Wati
Mobile call trackingNative mobile app — logs and records personal-SIM calls, post-call dispositionNot native; requires PhoneBridge partner (Exotel, Ozonetel, Knowlarity)
IndiaMART / 99acres / JustDialNative first-party connectors, no middlewareNo first-party connectors; Zapier or custom webhooks
Workflow automationVisual builder + prebuilt library — included on Pro, no tier wallUnlimited only on Enterprise (₹2,400/user); Professional capped at 80 rules/module
OnboardingCRM expert-led, in-house team, one-to-one onboarding for every clientZoho Certified Partner or paid premium support; typical ₹40k–₹2L setup fee
Starting price
Cratio Pro
₹399 / user / month (annual)
Zoho Professional
₹1,400 / user / month
WhatsApp Inbox (team)
Cratio Pro
Built-in: team inbox, campaigns, chatbot, automation, analytics
Zoho Professional
Needs a third-party WhatsApp solution like Wati
Mobile call tracking
Cratio Pro
Native mobile app — logs and records personal-SIM calls, post-call disposition
Zoho Professional
Not native; requires PhoneBridge partner (Exotel, Ozonetel, Knowlarity)
IndiaMART / 99acres / JustDial
Cratio Pro
Native first-party connectors, no middleware
Zoho Professional
No first-party connectors; Zapier or custom webhooks
Workflow automation
Cratio Pro
Visual builder + prebuilt library — included on Pro, no tier wall
Zoho Professional
Unlimited only on Enterprise (₹2,400/user); Professional capped at 80 rules/module
Onboarding
Cratio Pro
CRM expert-led, in-house team, one-to-one onboarding for every client
Zoho Professional
Zoho Certified Partner or paid premium support; typical ₹40k–₹2L setup fee

4 reasons Indian sales teams switch from Zoho

The CRM isn't the problem. The missing workflows are.

Teams outgrow the “affordable” plan fast

Automation, approvals, advanced workflows, and operational controls quickly push teams toward Enterprise pricing.

With Cratio: Core sales automation is included from the start.

WhatsApp feels disconnected from the sales process

Templates alone don't help teams manage conversations, follow-ups, or lead ownership.

With Cratio: Inbox, campaigns, chatbot, routing, and automation work together in one system.

Calling becomes another software project

Telephony vendors, integrations, setup, and syncing create operational overhead.

With Cratio: Your team can start tracking and recording calls directly from Android phones.

Indian lead sources need custom workarounds

Portals, property sites, and local lead channels often rely on webhooks or paid connectors.

With Cratio: Indian lead sources are connected and mapped out of the box.

What goes live in your first week

Migrating from Zoho? Here's what the Cratio team turns on for you.

WhatsApp
WhatsApp — turned on
Why it matters

Your business number activated, team inbox seeded, templates approved, automations switched on.

Cratio Pro includes
  • WhatsApp Business API number activated
  • Shared team inbox with assignment + routing live
  • Templates submitted and approved
  • Chatbot flow + first campaign list ready
Call Tracking
Calling — turned on
Why it matters

Cratio mobile app installed across every rep, SIM call logging on, post-call disposition in flow.

Cratio Pro includes
  • Cratio app installed on every rep's Android phone
  • Personal-SIM call logging + recording active
  • Post-call disposition flows configured
  • Cloud Telephony connector live if you want IVR / click-to-call
Lead Sources
Indian leads — wired up
Why it matters

Every Indian lead channel reconnected to Cratio. No webhooks for you to maintain.

Cratio Pro includes
  • IndiaMART, JustDial, 99acres, MagicBricks, Housing.com webhooks reconnected
  • Facebook Lead Ads + Google Forms mapped to your pipeline
  • Routing rules + ownership map ported from your Zoho setup
  • First incoming lead lands in Cratio — verified together on the kickoff call

Savings Calculator

Drag the slider to your team size and see the real cost difference.

Team size10 users
5 users100 users
Zoho Professional + add-ons
CRM license
₹1,400 × 10 × 12
₹1,68,000
Telephony add-on (Exotel/Ozonetel)
₹1,400 × 10 × 12
₹1,68,000
Partner onboarding, one-time
typical SMB fee
₹40,000
WhatsApp BSP (Wati, per workspace)
₹2,500 × 12
₹30,000
WhatsApp messages (~10k @ ₹0.20)
₹2,000 × 12
₹24,000
Year 1 total₹4,30,000
3-year total₹12.10 lakh
CRATIO PRO
Cratio Pro
Cratio Pro license
₹399 × 10 × 12
₹47,880
Telephony + WhatsApp Inbox
bundled
₹0
WhatsApp messages
0% markup on Meta rates
₹0
In-house onboarding
Free
₹0
Year 1 total₹47,880
3-year total₹1.44 lakh
Year 1 savings
₹3.82 lakh
3-year savings
₹10.66 lakh
Cheaper over 3 years
88%
Book a demo

Telephony rate ₹1,400/user/mo is a typical rate for Exotel, Ozonetel and Knowlarity (April 2026). Partner fee ₹40,000 is a common SMB onboarding midpoint. WhatsApp: Wati ₹2,500/mo per workspace + ~₹0.20/message Meta rate × 10k messages/mo. 18% GST extra on both. Your actual costs may vary.

Switch from Zoho — we handle the move

Most migrations finish in days, not months. One team, one call thread, one go-live plan.

1

Share a Zoho export

Modules, fields, pipelines, users, workflows — whatever you have. A CSV or an admin-level export is enough to start.

2

We map the schema

Our team maps modules, custom fields, pipeline stages, workflows and lead-source rules to Cratio. You review, we adjust.

3

Go live

Data loads, integrations reconnect (IndiaMART, JustDial, Facebook, WhatsApp number), team trained. Most Zoho teams are running on Cratio inside a week.

The switcher offer
  • Free migration — we do the mapping and the data load
  • Save 70% from your Zoho bill — that's the typical year-one savings vs Zoho Professional + telephony + BSP add-ons
  • Free personalised onboarding from the Cratio team
Book a migration callSwitch in days, not months.

Teams that switched from Zoho

Three angles, three customers — what changed in the first month.

B2B TRADING
AM
“Zoho plus Exotel plus a BSP came to ₹2,800 a seat. Cratio Pro is one bill — sixty-five percent less.”
Stack cost / seat −65%
Aakash Mehta
Sales Head · Marwar Trading Co., Coimbatore
EDUCATION
PS
“Migration on Zoho was a ten-day partner project. The Cratio team did it in four days, no partner invoice.”
Live in 4 days
Priya Saxena
Operations Manager · Sankalp Edutech, Indore
REAL ESTATE
MF
“WhatsApp inbox, IndiaMART webhook and SIM call logs were live by Friday. On Zoho, none were in the box.”
Live in week 1
Mohammed Faraz
Sales Manager · Highline Realty Group, Lucknow
FAQ

What teams usually ask before switching

Everything you need to know before switching.

Yes. We help migrate leads, contacts, pipelines, notes, custom fields, and activities from Zoho into Cratio.

What to look at next

Product

Sales CRM

Capture leads, score and route them, run the pipeline. The lead-engagement engine.

Product

WhatsApp CRM

Official WhatsApp Business API with broadcasts, chatbots and team inbox — inside your CRM.

Pricing

Pricing — ₹399/user, lifetime

One Pro plan. Bundles CRM, call tracking and WhatsApp. 50% off lifetime, limited time.

Industry

Real-estate teams

How real-estate brokers and builders run lead engagement on Cratio.

SEE IT IN ACTION

Never miss a sales lead again.

Automate. Track. Close. One platform for complete Sales Automation.

Book a demoSee pricing

Personalized demo for your sales process

Based on publicly available information as of April 2026. Trademarks are property of their respective owners.